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[loop query="category_name=news" view="archive"]A Systemic Functional Analysis of English and Persian Creative Advertising Discourse
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by Serina - Date: [last-updated] [/loop]Serina
A Systemic Functional Analysis of English and Persian Creative Advertising Discourse
Pardis Zaferani (Islamic Azad) Saturday, May 19th Buchanan A hallway on the 2nd floor Advertisement as influential mode of discourse is a good instance of the creative use of persuasive strategies which can be demonstrated through language; accordingly, it is still language that forms the crucial part and distinctive function of advertising. The present comparative […]
More is bigger: Physical size in mental arithmetic
Bodo Winter & Teenie Matlock (UC, Merced) Saturday, May 19th Buchanan B213 In our everyday lifes, we constantly add and subtract quantities, for example when checking whether we have enough money in our pocket to do the grocery’s. How do we perform these mental calculations? One view contends that the process of mental arithmetic can […]
Reconstructing Water metaphor in portraying modern China and its minorities in Zhang Yang’s “Shower.”
Julia Vorontsova (UBC) Thursday, May 17th The Coach House, Green College – 6201 Cecil Green Park Road This paper discusses the issue of Chinese minority representation. Minorities are generally viewed as Chinaʼs “own internal Other”. While the concept of family is often applied to present the relationship between the minorities and a probably illusory1, Han […]
Imagined English: The language of the future sections in David Mitchell’s novel Cloud Atlas
Lieven Vandelanotte (Namur) Friday, May 18th Buchanan B213 Download PDF
Ad hoc concept as source domain in novel metaphor
Esther Romero & Belén Soria (Granada, Spain) Saturday, May 19th Buchanan B215 An ad hoc concept is one that is made up on the spot, that the speaker is most unlikely to have had ready-made before the occasion of the utterance (Barsalou 1983). An example of ad hoc concept is GOOD THINGS TO STAND ON […]
A story-prefacing resource in conversational English
Russell Lee-Goldman (UCB) Sunday, May 20th Buchanan B213 Stories are a key component of everyday conversation, but are difficult to execute successfully (Labov 1972, 1981, 1997; Jefferson 1978, Norrick 2005). Storytelling requires a combination of meta-discursive and semantic techniques: the speaker must hold the floor for an extended period, maintain the recipients’ attention, and ensure […]
The Indefinite Article in Complex Quantifiers
Ronald W. Langacker (UCSD) Friday, May 18th Buchanan A201 The meaning and grammatical status of the indefinite article in core English quantifiers—notably a few, a little, a lot of—are examined from the standpoint of Cognitive Grammar. Arguments are given that these expressions are analyzable, that the initial element grounds the quantifying noun, and that it […]
The Emergence of Null Object Constructions in Child Acquisition of English
Christina Galeano (SFU) Saturday, May 19th Buchanan A hallway on the 2nd floor In English, null object constructions are identified by optionally or normally transitive verbs that show up without an overt object, often in “recipe” and instruction contexts like the examples below. (1) –Mix well and bring to a boil (2) -We have to […]
Convergence in Music and Language Syntactic Representations
Christina Galeano (SFU) Thursday, May 17th The Coach House, Green College – 6201 Cecil Green Park Road Hierarchical structure is one unique property of human language, setting it apart from other forms of animal communication. Similarly, the curious ability to produce music exists in all human cultures, also set apart from other species by its […]
How can a voice be velvety? Synaesthesia between metaphor and conceptual blending
Maria Catricalà (Roma Tre University) and Annarita Guidi (Roma Tre University) Friday, May 18th Buchanan A201 Rhetoric represents an interesting field for the comprehension of the innovative potential of the cognitive paradigm, and the highlighting of the embodied nature of language and interconnections among experiential, neural, linguistic and cultural processes. Within the reanalysis of the […]